Kenya Airways will launch direct flights to Abuja, Nigeria, early next year as Nairobi turns to West Africa to boost tourist numbers.
The Kenya Tourism Board (KTB) has launched travel-trade training sessions in different regions of Ghana and Nigeria to market the country in the region.
According to a statement from KTB, Ghana and Nigeria have shown “all the indications” that the move can contribute to Kenya’s tourism growth as the country turns to new markets and Africa for more tourists.
“West Africa is potential to us and this is the beginning of our efforts to tapping into the market that has high spenders with willingness to spend,” says KTB regional marketing manager Fred Okeyo during the launch of travel-trade training and media engagement programmes under way in the cities of Ghana and Nigeria.
Kenya Airways sales manager in charge of Nigeria Diran Oloyede said the direct flight to Abuja will handle the expected increase of travellers to Kenya.
“With these marketing activities by KTB, we will expect interest of travellers to Kenya,” he said.
AUTHOR: BEN GUMO AND SOURCES