Premium brewer Heineken has launched the UEFA Champions League limited edition ‘trophy’ bottle it’s latest innovation in Kenya
The iconic bottle has arrived just in time for the final stretch of the UEFA Champions League as play now entered the Semi-Finals stage.
‘‘The trophy bottle has been designed to reward consumers around the world with a trophy of their own on every bottle,” said Heineken Country Manager Nina Ndabaneze.
She noted that the beer brand aims to keep consumers engaged with their latest innovation during match nights and beyond.
According to Els Dijkhuizen, Heineken design manager the new bottle is both simple and iconic. “UEFA Champions League is the ultimate stage for Football champions. We were looking to create a clean, simple and iconic design that celebrated the connection between the two famous brands, Heineken® and UEFA. We wanted a system that was expressive, and iconic.” Said Dijkhuizen.
Heineken Kenya gearing up for their annual UEFA Champions League Final viewing party, an epic event that is well sought after by football fans and socialites alike from across the country.
A series of consumer activations lined up by Heineken Kenya in selected outlets and supermarkets around the country up to the final viewing in June.
AUTHOR : KENNETH NATO